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YouTube - the world's leading video sharing platform

Discover, watch and share your favorite video content

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What is YouTube?

YouTube is the world's largest video sharing platform, founded in 2005 by three former PayPal employees and acquired by Google in 2006. It allows users to upload, watch, share, rate, and comment on video content.

As an open video platform, YouTube encompasses a wide range of video content, from personal creations to professional productions, including music videos, educational content, entertainment programs, news reports, tutorials, and vlogs.

YouTube platform features

Video Upload and Sharing

Users can easily upload video content and share it with a global audience, supporting multiple video formats and high-definition resolution.

Personalized recommendations

Based on viewing history and preferences, YouTube provides personalized video recommendations to help users discover new content.

Channel Subscription

Users can subscribe to their favorite channels to get the latest content updates and connect with creators.

Interactive Community

Through features such as comments, likes, and shares, users can interact with creators and other viewers, forming an active community.

YouTube Premium

Offers advanced features such as ad-free viewing, background playback, and exclusive YouTube Originals content.

Live streaming function

It supports live streaming, allowing creators to interact with viewers in real time and host virtual events.

YouTube user base

2 billion+

Monthly active users

100+

Countries and regions

80+

Language support

1 billion+

Hourly viewing time/day

YouTube ad format

YouTube offers a variety of ad formats to help brands reach their target audience in different ways, from skippable in-app ads to non-skipable short video ads, meeting a wide range of marketing needs.

Whether your goal is to increase brand awareness, drive website traffic, or boost product sales, YouTube offers the right advertising solutions.

Overview of Advertising Types

  • Skip the interstitial ads
  • Ads cannot be skipped
  • Banner Ads
  • Overlay advertising
  • Discover Ads

Skip the interstitial ads

Displayed before, during, or after video playback, viewers can choose to skip after 5 seconds. Pay-per-view.

Ads cannot be skipped

Ads lasting 15-20 seconds require viewers to watch the entire content. Suitable for conveying complete brand information.

Banner Ads

Display ads shown below the video player can direct users to external websites or login pages.

YouTube Marketing Service Process

Goal setting

Define marketing goals and KPIs

Audience Analysis

Identify target audience and user profiles

Content planning

Develop content strategy and creative direction

Advertising placement

Execute advertising placement and optimization strategies

Effect Analysis

Monitor data and optimize campaign performance